Tracey is the US Head of Design of Deloitte Digital and General Manager of the NY Studios. Her work explores the intersection of thoughtful design and impactful storytelling, in the service of creating meaningful, authentic connections for some of the biggest brands in the world.
During her 20+ year career as an artist, designer, and creative director, Tracey has led creative projects and global brand campaigns, both at large agencies and as a tireless innovator and entrepreneur. She began her career at McCann NY where she rose to the position of Creative Director. In 2009, she started 48h & Sons, a unique design and branding collective producing everything from art projects to package design and product development. Her focus sharpened on visual storytelling in 2014 when she began co-directing with award-winning filmmaker Topaz Adizes under the name SMITH + TOPAZ. She later founded The We Collective, a creative studio that assembles top-tier SWAT teams for clients on a project-by-project basis.
Along the way, Tracey has led innovative creative and design solutions and artistically driven work for clients like American Express, Verizon, Netflix, US Army, MasterCard, Etsy, Nikon Starbucks, Levis, GE, Nestle Waters and many more.
At the age of 28, Tracey participated in the Young Lions Competition at the Cannes Lions Festival, and has been recognized by that and nearly every other award body ever since. She is currently working on a series of large-scale, mixed-media painting and is in post production on Relative, a feature documentary she directed and produced.
Brand experience: American Express, Verizon, Nikon, US Army, Netflix, GE, Ad Council, United States Postal Service, Nestle Waters, MasterCard, Starbucks, Cadbury, Maybelline, Staples, Miracle Grow, Unilever, Mackage, Moroccan Oil, Chase, Avon, The Mountain Valley Spring Water, Pepsi, Dos Equis, Bass Ale, Labatt Blue, Levis, Rated M by Mario Lopez, Johnny/Jane Walker, Etsy, Black & Decker, etc.
AWARDS
2024 Clio Health Awards, GOLD: Creative Business Transformation, GOLD: Digital/Mobile, SILVER: Creative Effectiveness, SILVER: Design (Integrated Campaign), SILVER: Design Craft (Art Direction), SILVER: Design Craft (Image Creation), SILVER: Health Equity, BRONZE: Integrated, BRONZE: Partnerships & Collaborations, BRONZE: Public Relations, SILVER: Creative Business Transformation
2023 Clios, Creative Business Transformation, Bronze
2023 Effie Awards, Gold: Media Innovation, Silver: Insurance Sector, Bronze: Timely
2023 MM+M Awards, Use of Immersive Technology & Health Equity and Social Awareness Campaign
2023 Clios, Creative Business Transformation, Bronze
2023 NY Festivals Health Awards, DE&I Work of the Year
2022 Future is Female Award, AdWeek & Warner Media
2022 Best Documentary, Nashville Film Festival
2021 Campaign UK, Technology as Part of a Campaign
2021 National ADDY’s, Digital Tech: Innovative Use of Interactive/Technology
2021 Communication Arts, Advertising, Public Service
2021 National ADDY’s, Pro Bono Online
2021 Webby Awards, Virtual & Remote: Music
2021 Webby Awards, Virtual & Remote: Best Audience Integration
2021 OneShow, Interactive & Online: Immersive Digital Spaces, Shortlist
2021 OneShow, Design: Craft – Art Direction, Shortlist
2021 OneShow, Design: Branding – Identity System, Shortlist
2021 Regional ADDY’s, Silver, Innovative Use of Interactive
2021 Regional ADDY’s, Silver, Pro Bono Online / Interactive
2021 Graphic Design USA, Rebrand, Health+Wellness Design
2021 SF ADDY’s, Silver, Innovative Use of Interactive
2021 SF ADDY’s, Silver, Pro Bono Online / Interactive
2021 Gold, Health Advertising Awards, Re-brand Design
2021 SF ADDY’s, Bronze, Digital Creative Technology User Experience
2021 SF ADDY’s, 6 Bronze, Pro Bono (online, interactive, film)
2019 Modern Healthcare, Silver, Best Video Campaign
2016 Webby Award, Best Green Website
2015 Emmy Award, Outstanding Creative Achievement In Interactive Media - Original Interactive Program
2014 Cannes Lions Interactive Finalist
2011 Shorty Award, Best use of social media
2010 NY Cresta Awards, Finalist, TV/Cinema/Digital
2010 NY Festivals Finalist
2009 NY ADDY’s, Mixed Media
2009 NY ADDY’s, OOH
2009 District Two ADDY’s, OOH & Mixed Media
2009 NY Festivals Finalist
2007 Creativity Platinum Award
2007 Cannes Lions Finalist
2006 Cannes Lions Young Creatives, 1st place USA
WORK
2018 - Current - US Head of Design, Deloitte Digital
2014 - 18 - CoFounder + CCO, The We Collective
2015 - 18 - Director, SMITH+TOPAZ
2015 - 18 - Group Creative Director, Freelance
2014 - Creative Director, McCann NY
2012 - CoFounder/Creative Director, Trophy Buffet
2009 - CoFounder/Designer, 48h&Sons
2002 - TAG, Youth Marketing, McCann NY
1999 - Art Director, Select Desktop NY
CREATIVE PARTNERSHIPS
McCann NY, BBDO, Droga5, Radical Media,
Oberland, Framestore, Killer Films,
Badger & Winters, Wax Editorial, Goodification,
Harbor Picture Company, Uppercut, Devries Global,
CO-OP Branding. Gotham NY, The Skin Deep.
EDUCATION
2002 AdHouse, NY
Advertising & Marketing
2000 Imperial College, London
Art History, Theatre and Television Concentration
2000 Molloy College, NY
BA Fine Arts, Design Concentration